MINAS Scales Instant Home Valuation Software on a Brokerage Level in Ontario

Expanding Across Canada

Numerous agents throughout Canada are utilizing the MINAS instant home evaluation software to deliver fast, initial responses to tens of thousands of users seeking online estimates of their home value.

The Classic MINAS Model

In its traditional format, MINAS provides one landing page and a widget for each agent, exclusively available at checkyourhomevalue.ca.

Brokerage Premium Packages

For brokerages, the Premium Package presents a different approach. A notable example is the Woolcott Real Estate Group, a powerful multi-agent brokerage serving Hamilton and Burlington in the Greater Toronto Area, Ontario.

Case Study: Woolcott Real Estate Group

Initially, Woolcott Real Estate Group adopted the basic MINAS package, embedding the widget on their website: https://woolcott.ca/instant-home-value/. Their high level of engagement—thanks to smart marketing—and the positive feedback from clients served as social proof, encouraging the brokerage to upgrade to the Brokerage Premium Package.

Custom Implementation and Agent Benefits

Now, the brokerage operates under a custom domain: https://myinstanthomevalue.ca/, with multiple agents benefiting from personalized subdomains within the brokerage’s system. The advantages of this package are:

• Agents access the software at significantly discounted rates, maintaining full functionality and customization to present themselves directly to their clients.
• All incoming entries are securely contained within the brokerage system, ensuring consistent data backup.
• The brokerage retains full control of incoming leads, with seamless integration to Follow Up Boss CRM, branded email communications, and the ability for multiple recipients to access entries.

Connecting Sellers and Brokerages

MINAS now operates at full scale, connecting numerous Ontario home sellers with the Woolcott Real Estate Group.