Doing Keyword Research for your Real Estate Business in 2023
Real Estate Keywords are the key to success
Keyword research is the cornerstone of any successful digital marketing strategy. In today's online landscape, where search engines reign supreme, understanding the importance of keyword research is crucial for real estate businesses looking to boost their visibility and attract targeted organic traffic. By uncovering the specific words and phrases people use when searching for information, products, or services, keyword research allows you to optimize your real estate website, create compelling content, and ultimately connect with your target audience. It's the gateway to unlocking valuable insights about consumer intent, staying ahead of your competition, and positioning your brand effectively in the vast digital marketplace. Whether you're a seasoned Realtor or just starting your real estate journey, diving into keyword research is an essential step towards achieving online success.
How to search Real Estate Keywords
Searching for real estate keywords requires a systematic approach to uncover relevant terms that potential homebuyers and sellers are using in their online searches. Here are the steps to help you conduct effective real estate keyword research:
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Brainstorm Core Topics: Begin by brainstorming a list of core topics related to real estate. These could include buying a home, selling a property, real estate investing, mortgage options, home improvement, and more.
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Expand with Seed Keywords: Take each core topic and generate seed keywords. These are basic terms or phrases that revolve around the core topic. For example, if the core topic is "buying a home," seed keywords could include "home buying process," "first-time homebuyer tips," or "real estate agents."
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Utilize Keyword Research Tools: Make use of keyword research tools such as Google Keyword Planner, SEMrush, Ah refs, or MOZ's Keyword Explorer. These tools provide valuable insights into search volume, competition, and related keywords. Enter your seed keywords into these tools to generate a list of potential real estate keywords.
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Analyze Competitor Websites: Study competitor websites, especially those ranking well in search engine results. Examine their page titles, headings, meta descriptions, and content to identify the keywords they are targeting. This can give you ideas for relevant real estate keywords to include in your own strategy. HomeofVancouverRealEstate.com does a good job of producing content around Vancouver Real Estate.
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Consider Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that may have lower search volume but are highly targeted. For instance, instead of targeting "real estate agent," you could target "top real estate agent in [your location]." Long-tail keywords often have less competition and can attract more qualified leads.
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Analyze Search Intent: Understanding the intent behind a search query is crucial. Determine if the search intent is informational, navigational, transactional, or commercial investigation. This will help you align your keywords with the appropriate content and optimize for the right audience.
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Refine and Prioritize: Review the generated list of real estate keywords and prioritize those that are most relevant to your target audience and business goals. Focus on keywords with a balance of decent search volume and manageable competition.
Remember that real estate keywords are constantly evolving, so it's important to regularly revisit and update your keyword research to stay current with industry trends and search behaviour.
If you're interested in talking more about how to grow your real estate business. Book are free consultation with one of our experts.
